Work done for the brand The North Face, an American company of products for outdoor activities and sports, with the objective of attracting the female audience. The intention was to bring a perspective of personality, representativeness and sorority to the idea. Thus, we decided to motivate women to look for ways to exercise that they really like, even if they are outside the common standard.
Advertising board presenting the idea.
Video made to tell the idea and show a little of the campaign's aesthetics.